Twilight Ride at Navy Pier in Chicago

Close The Door - Goga

Oh my. Goga brings the house down with this stellar rendition of "Close The Door" by Teddy Pendergrass at the Intercontinental Hotel in Addison, Texas just north of Dallas in May of 2009.

Get Trained in CPR During National CPR & AED Awareness Week: June 1 - 7

The Pretenders Live @ Stubbs in Austin, TX

Christine and I enjoyed a very nice dinner at Chez Nous in downtown Austin. We recommend the Filet de boeuf Bordelaise. After dinner, we ventured over to Stubbs for the second time this weekend. Tonight's event was The Pretenders on their "Break Up The Concrete" tour which features a southern rockabilly flavor and features a slide guitarist. It was a great show and they played some rocking new tunes like "Books of Chinese Plastic" and loads of classic hits.

G. Love & Eric Hutchinson @ Stubbs in Austin, TX

Christine and I enjoyed a great concert Friday night at Stubbs in downtown Austin. G. Love & Special Sauce headlined and Eric Hutchinson was the opening act.

G. Love & Eric Hutchinson jammed together for a few songs.

Shawn Colvin @ One World Theater in Austin

Great performance by Shawn Colvin tonight at One World Theater in Austin, Texas. I enjoyed the concert with my wife Christine and her mother Arlene. I hope you enjoy this little video clip of "I'm Gone."

Social Media Case Study: Elf Yourself 2008

A key to success in interactive and social media is program optimization. In the third year of Elf Yourself, OfficeMax ran a seasonal online marketing campaign that overcame a lot of deficiencies from previous efforts. Better branding and a stronger focus on ROI were two of the biggest improvements.

I am fortunate to work at an interactive and social media company where program optimization is highly valued. The BOSSdev services team conducts a review after the launch of key client projects. This process is led by Jason Waack, our CTO. The knowledge gained is shared throughout our organization; and results in a culture dedicated to continual process improvement.

I have applied this approach to an analysis of this year's Elf Yourself campaign. You can read my take on what was done right and what can be improved at the BOSS|talk blog. I look forward to your feedback and welcome your comments.