Social Media Grows Up & Delivers R.O.I.

When it comes to advertising, I have always been a much bigger fan of programs that drive business results than those that win awards for creativity. I guess this is timely being that everyone gets so geared up about creative TV ads during the Super Bowl. Today's big trend in advertising and marketing is social media. It's so hot these days that Pepsi even made big news by ditching their normal Super Bowl ad spend in order to fund The Pepsi Refresh Project, their 2010 social media initiative.

I've been fortunate enough to work in the social media industry for many years at companies like BOSSdev and Powered. It's been enjoyable watching social media evolve from a little something that innovative clients would fund as a proof of concept into what is today an important component of most marketing plans.

One marketing professional I follow and admire who is very versed and steadfastly focused on the R.O.I. of social media is Olivier Blanchard aka The Brand Builder. Olivier has a nice style about his presentations. They are engaging, relevant and entertaining. But do not mistake his style, for lack of substance. He delivers plenty of substance and advice on how to track the business results of your social media efforts (hint: it's about more than tracking media). Here's a great presentation by Olivier on the basics of social media R.O.I.

Olivier Blanchard Basics Of Social Media Roi

View more presentations from Olivier Blanchard.

Business & Pleasure at Camelback in Scottsdale, AZ

Last week I had the pleasure of presenting at the National Association of Dental Plans 21st Annual Conference at Camelback Inn in Scottsdale, Arizona. I presented for BOSSdev, Inc. on the topic of social media as it relates specifically to business and, in particular, the dental industry. The session had an excellent turnout and was very well received.

You can view our download the slides from my presentation here:

NADP Convention: Wrapping Your Head Around Social Media for the Dental Heathcare Industry

View more presentations from Korye Logan.

I would like to thank the director of this event, Jeff Hurt for the invitation to speak and for his gracious hospitality. I highly suggest following Jeff on Twitter and on his blog Midcourse Corrections. Additionally, I wish to thank Joe Flowers of the NADP for his support during the event. Follow Joe on Twitter and at I Need Dental Benefits.

Once the event concluded, I had the opportunity to stick around Camelback for the weekend and enjoy the resort with my wife and some friends from Arizona. It is a beautiful and even magical place "where time stands still." Here are some photos from my stay.



If you are interested in learning more about the presentation I made or you would like me to speak at an upcoming webinar or event, please contact me via this blog, on Twitter or at 512.608.1460. BOSSdev is an an Interactive and Social Media company dedicated to delivering highly engaging digital communications solutions.

Social Media Case Study: Elf Yourself 2008

A key to success in interactive and social media is program optimization. In the third year of Elf Yourself, OfficeMax ran a seasonal online marketing campaign that overcame a lot of deficiencies from previous efforts. Better branding and a stronger focus on ROI were two of the biggest improvements.

I am fortunate to work at an interactive and social media company where program optimization is highly valued. The BOSSdev services team conducts a review after the launch of key client projects. This process is led by Jason Waack, our CTO. The knowledge gained is shared throughout our organization; and results in a culture dedicated to continual process improvement.

I have applied this approach to an analysis of this year's Elf Yourself campaign. You can read my take on what was done right and what can be improved at the BOSS|talk blog. I look forward to your feedback and welcome your comments.