The Day the Music Thrived on the Social Web

The music industry shone brightly Monday on the social web with a wide variety of highlights occurring simultaneously across a diverse set of social networking sites. Perhaps these events are indications of a change in tide for the oft-beleaguered industry.

It's been a full decade since Napster changed music distribution forever. That seems like a long time to wait for a good solution, but progress is happening. Just last week, industry leaders including Amazon, Apple, Nokia and Universal Music Group signed a potentially historic online distribution agreement with the 27-nation European Union.

Ultimately success for the music industry is reliant upon its ability to deliver quality content to consumers in compelling ways. This is precisely why it is great to see such a variety of innovative music momentum across the social web today.

U2 360 Concert Broadcast Worldwide via YouTube
Sunday night in Pasadena, California, U2 performed in front of a Rose Bowl packed with 96,000 fans. Also in the stadium were four dozen cameras and the latest in video technology used to broadcast the concert live to millions of fans worldwide via YouTube. A rebroadcast of the U2 Live from the Rose Bowl concert can be seen on YouTube.


Guitar Hero is the First Videogame with a Million Fans on Facebook
Activision announced an industry first today when Guitar Hero surpassed a million fans on Facebook. Considering that The Beatles: Rock Band recently topped the heavyweight, this was good cause for celebration. It's interesting to watch how entertainment such as music and gaming can be combined to drive success.

Alice In Chains Launches Black Gives Way To Blue iPhone App
I was quite impressed with the extent of content and diverse functionality featured in the iPhone application launching tomorrow in support of the new Alice In Chains release Black Gives Way To Blue. In addition to music, photos and video, the app lets you check out tour dates, buy concert tickets and merchandise, and share via Facebook, Twitter and email. There's a nice demo of the application on the Music Ally blog.

Meanwhile, iconic rockers Metallica release a not so innovative finger-tapping music app called "Tap Tap Revenge: Metallica" Tuesday. This is a game in the style of Guitar Hero and Rock Band. Developed by Tapulous, it is similar to apps previously released to promote Lady Gaga, Coldplay and Nine Inch Nails.

MySpace & Amazon used for Them Crooked Vultures Pre-Release Teaser
The much anticipated album by rock supergroup Them Crooked Vultures won't be released until mid November. The band features an impressive line up including John Paul Jones, Dave Grohl and Josh Homme.

DGC/Interscope gave fans a taste of what to expect by launching an exclusive single premiere of "New Fang" Monday on MySpace. The page includes a "Pre Order Now on Amazon.com" call to action in the main hero graphic. This pre-launch effort is presently supported with a simple web site, YouTube channel, Twitter account and Facebook page that already has over 50,000 fans.

#MusicMonday All Abuzz on Twitter
With music industry activity like the things discussed above, it's no wonder people are talking music on Twitter. The phrase #musicmonday trended in the top two spots all day long on the leading micro-blog site. People include the tag in Tweets about music they like. Some use it to identify what they are listening to at the moment, while others post links to songs or videos.

"If you don't like change, you're going to like irrelevance even less."
~ General Eric Shinseki, Chief of Staff, U.S. Army

Social Keeps Pushing Innovation in Music Distribution & Sharing
Online heavy hitters Google and Facebook are making moves to enhance online search, sharing and sampling of music. They're leveraging services like Lala, iLike and Imeen to power their offerings. Keep an eye on Lala's Facebook presence over the next few months. Brad Stone covered the story for the New York Times last week "Hot on Heels of Google, Facebook to Take First Step into Music." Facebook's own Will Chen recently offered a sneak peak of their approach to gifting music in a blog entry entitled "A New Tune for Facebook Gifts."

Considering how Facebook came out of nowhere to outplay everyone in the photo sharing game over the last two years, I'll certainly be keeping a close eye on how they integrate music into the world's leading social network.

Gaming Goes Social: Farmville Thrives on Facebook

Farmville has enjoyed explosive growth since being introduced on Facebook on June 20, 2009. Currently, over 56 million people play the game each month according to an article published last week by USA Today. "For social networks, it's game on" details the killer combination of casual games and social networks. I suggest you read the article, as it offers great insights and statistics.

"An estimated 100 million people are recent devotees of social games such as FarmVille, Mafia Wars, Sorority Life and Bejeweled." the USA Today article explains. These games are easy to play and fun; and they're free for the most part. Yet the industry is generating significant revenue via micro-transactions of game add-ons as well as ad revenue from display banners.

For marketers, this is one more example of how important Facebook is becoming as a means to reach consumers. Marketing on Facebook is fishing where the fish are.

So it's quite apparent that I am not alone in my recent effort to reclaim time in reality that was temporarily lost to social gaming: read "How do we best spend our time?" In fact, a Google search of Farmville addict returns 170,000 results. And results on YouTube are significant as well, with admissions of addiction, Farmville interventions and even an interesting take on what Hitler would do if he found out about the rotten eggplants.

Personally, I'm happy I quit Farmville. The family and I actually planted a real farm this last weekend. Well, we built and installed three above-ground gardens. It was a lot of work and a great family activity. I will share more on my real-world farming adventure soon. Until then... have fun in the digital space, but stay well grounded in the real world.

Facebook Supercharges Brands' Digital Marketing

Facebook is burgeoning. Over 300 million active users with 50% or more logging on each day. Hitwise recently clocked its traffic being in the neighborhood of a 60% share of US-based social activity. Last summer, Mashable reported that people share more content via Facebook than email (source: AddToAny).

Brands like VW and Bud Light are savvy to this. They are integrating and leveraging the power of Facebook into their marketing. Notice how they use custom tabs on their pages to present fully controlled messaging. Importantly, brands can leverage the data power of FBML within this controlled presence.

Try the VW "Analyze Me" tool and you might be shocked at what it immediately knows about you.

While these pages aren't replacing their brand.com sites, they are at the forefront in connecting with consumers online; and serve as an important touch point and traffic driver. If your brand targets consumers and isn't doing this kind of social media marketing, you should be considering it now.

I love this shift! This continuum in the evolution of communications is what makes my career invigorating. I love learning the lay of the land in emerging media; and then applying classic business and marketing principles to them.

I am fortunate enough to work with some amazing visionary clients and fantastic people at BOSSdev to create compelling Facebook solutions. I'm tipping my hat towards you, Mr. K. Alan Robbins.

Are you creating branded presences on Facebook for your company or your clients? Are you planning to do so? I would love to hear your stories and opinions.

How best do we spend our time?

We all are challenged by the limited resource of time in our lives. For the last four days, I have been down with the flu sleeping as much as possible. This downtime has led to some re-evaluation of how I spend my time. This thought process actually started a few days earlier, when my wife and I were discussing an article I shared with her about the risks associated with some social media activities.

"Top Facebook Applications Vulnerable to XSS and SQLi: Highlights the risks of trusting third-party apps"
In reference to Farmville and Causes, the top two applications on Facebook, the article states: "Both applications contained cross-site scripting vulnerabilities that could have been exploited to perform a wide range of attacks, from exposing personal information from a user's profile to launching a social networking worm that propagates through clickjacking." Yikes! That is not the kind of exposure I want.

After reading the article, my wife said "Instead of wasting time fake farming, I could be learning to cook amazing things on Rouxbe for the holidays when the family comes to visit." Rouxbe is a beautiful and informative online cooking school to which I purchased a lifetime membership for my wife. Christine's comment brought a smile to my face.

So while I was home sick over the weekend I eliminated about seventy percent of my applications on Facebook, left about forty groups and/or pages, tightened up my privacy settings and cut out almost all Facebook notifications to my email. Then in my personal email account, I unsubscribed to about thirty emails; and cut my inbox down from about 400 to forty emails.

How will I spend all this time saved?
There are some things that I need to do more. Listening, walking, jogging, stretching, reading and writing are among them. So I have committed to do more of these things, in place of some of the mindless online activities I have eliminated.

Yesterday, I went out to the garage and pulled out a box of old books that I would like to read. Since I recently attended the Wizard Academy out in the Texas Hill Country west of Austin, I dusted off a copy of Greek Tragedies. Mythology and storytelling are very important in understanding our world; and can help immensely in making us more compelling communicators.

I must admit that understanding mythology is not one of my strengths, all the more reason to study up. However, I did find the following beautiful and wise.
"Justice so moves that those only learn who suffer; and the future you shall know when it has come; before then, forget it. It is grief too soon given. All will come clear in the next dawn's sunlight."
~Chorus of Argive Elders,
Agamemnon of the trilogy The Oresteia

What are some ways that you would like to change how you spend your time?

A day in the rain at Austin City Limits 2009

My son Ayrton and I went to Austin City Limits in the pouring rain last Saturday. We were both fully decked out in protective and waterproof gear and did our best to stay dry. Here are some photos from our experience.

Ghostland Observatory Performs "Rich Man" at Austin City Limits 2009

Geeky Rockstars Are Nice, But They Don't Sell Like Relevance

I just read an interesting blog post from Andrew Austin on the YourStoryAlive blog. Entitled "Corporations Aren't People - People Are People" - it praises the current Intel TV campaign for adding a human touch to the brand.


That's nice, but I don't believe "nice" sells in today's market
While I kind of like that commercial and agree it adds a human touch to Intel, I don't believe it increases my affinity for their brand or likelihood to purchase or recommend Intel (Net Promoter Score). Note that I purchased a laptop in the last 30 days and actually bought one with an AMD chip.

I have long been an advocate of the need for brands to build meaningful connections with consumers. However, I feel in this case that the ad may be a little self indulgent, particularly in consideration of the economy. It's more about Intel than the consumer. Right now, most consumers need value and trust.

Why Hyundai's Assurance Left the Competition in the Dust
To this point, this is why Joel Ewanick of Hyundai was recently awarded Brandweek's Grand Marketer of the Year '09. He made their marketing about the consumers, not Hyundai. Ewanick puts it this way:
“We kept saying, ‘Why aren’t you buying a car right now? You say you want to buy one, but you’re not doing it!’”... Finally, he hit pay dirt. “It turned out they were in a fearful state. And once you understand that fear, then you can come up with something like Assurance.”

Now that is marketing that is relevant to consumers right now. Most importantly, it worked! "Hyundai Motor America and its affiliate, Kia Motor America, accounted for 8 percent of the new-vehicle market in the United States in August, more than Chrysler’s 7.4 percent." Read more about Hyundai's recent success in this New York Times article "With Low Prices, Hyundai Builds Market Share."

The first TV spot in the series even starts with the statement "This is a car commercial, but it's not about cars... it's about the people who buy them." Note it didn't say "it's about the people who make them."


Hyundai's doing it right! That's my two cents... and those two cents mean more to me now than they did a year ago,