Korye Logan is an ad industry veteran. His passion is digital marketing strategy. He is a student of the discipline, studying old schoolers like Ogilvy, Hopkins and Caples and contemporaries like Josh Bernoff, Jakob Nielsen and the Eisenberg brothers. Korye has achieved success as an entrepreneur, creative director, sales executive, writer and marketing strategist. Korye’s portfolio includes work for Aetna, CitiGroup, Coca-Cola, Ford, H&R Block, Habitat for Humanity, HP and more.
Brand Tagline Strategy
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I am a big believer in taglines. They are an effective way to communicate the brand’s “unique value proposition” powerfully, succinctly and memorably. It is ...
Up Yours, Rush Limbaugh, Say Women Lawmakers!
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In Virginia, state Senator Janet Howell reacted to a bill that requires
women to get an ultrasound before an abortion with an amendment requiring
doctors t...
PayPal Now Sending Form 1099-K
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PayPal for the first time is help us do our taxes with income totals via
PDFs and sales summaries spreadsheets in the PayPal website Here’s how to
view and...
How social networks make money
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by Josh Bernoff We're arguably 10 years into the social network phenomenon (Friendster was founded in 2002). By now we should know the main business models. ...
Wrapping up our New Drupal SEO Pack Module
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We are working on the last set of tweaks for our new *Drupal SEO Pack module
*, which is scheduled to be released around the middle of May. This module
is...
Matt's Got His AARP Card At Last!
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Baby Boomers are turning 50 at the rate of 10,000 per day. One of our
favorite Boomers joined the ranks this week. Matt turned 50! As fate would
have it, w...
POSTSCRIPT
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“Now Is Gone” is a finished project. It is done, and we set out to do what
we wanted to do. We’re locking closing the door, but this site will remain
avail...
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