Social Light: Reciprocity

The social web is a mutually beneficial environment in which people help each other in an altruistic manner. To be a good friend or associate online, you must interact in ways similar to the real world. If someone helps you by giving you a positive recommendation, help them by doing something beneficial to them in return – whether it is by writing a recommendation for them or making an introduction to a business associate. Essentially, be a good person online.